Myth Number 4 - My unbiased should be to rate well for all associated key phrases. Certain words and also expressions create much better results compared to others. You have to take a look at your keyword ROI and also conversion prices, not simply your scores. An expert claims, "I have actually seen websites obtain a high placement for terms that result in no conversion rates. That placement could be getting you some exposure, yet it's not getting you sales." Examine your key phrase campaigns so you can see exactly what your costs are doing for your bottom line.
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